InfiniteLives
Infinite Green Points
InfiniteLives offers a key sustainability initiative that you can champion.
The Infinite Green Points programme Makes Sustainability Personal and enables your customers to “Do Good for the Planet”.

This global membership programme provides a platform for its members to gain and accumulate points for their sustainable behaviour.

Learn how you can empower your customers to “Do Good for the Planet”

SUSTAINABILITY IS FRONT OF MIND

expect businesses to play their part in solving big challenges like climate change or social justice

say business response to COVID-19 have raised their expectations of how companies should help to fight some of the world’s biggest problems, including climate change

CUSTOMERS WANT TO BE SUSTAINABLY INVOLVED
Willingness to contribute financially

Percentage who are willing to contribute at least 0.5% of annual salary to solve climate change

Data from Regeneration Reports, Wunderman Thompson 2021 data: survey of 3,001 adults conducted in UK, US, China 2018 data: survey of 2,001 adults conducted in UK, US, China and Australia.
MAY 2021
$50 bn

Estimated annual equivalent
(minimum)

Data from Regeneration Reports, Wunderman Thompson 2021 data: survey of 3,001 adults conducted in UK, US, China 2018 data: survey of 2,001 adults conducted in UK, US, China and Australia.
Attitudes to company and brand sustainability behaviors
Percentage who agree, all countries

Companies/brands should do a lot more to reduce their carbon impact

Sustainability should be a standard business practice

Companies/brands have a responsibility to take care of the planet and its people

It’s good that brands use their money and power to raise awareness of important issues. Businesses should play a part in solving challenges like climate change or social justice

Businesses should play a part in solving challenges like climate change or social justice

Companies should put people and planet before profit

Wunderman Report 2018/ 2021
AIR TRAVEL IS NOT VIEWED AS SUSTAINABLE

“Travelers are beginning to re-evaluate what resources they consume and how they consume them*”

*Wunderman Thompson data research report 2021
InfiniteLives
Infinite Green Points

helps airlines cut down waste, reducing landfill and incineration costs and over-catering costs

reduces fuel burn through reduced weight onboard

enables hotels to reduce water and energy usage by minimising linen refreshes

supports restaurants in decreasing food waste and encourages guests to select sustainable dishes

provides an incentive for customers to choose sustainable retail products

Together consumers and businesses can build a cleaner footprint

Reward solutions

Addresses business challenges including:
- Unnecessary waste
- Energy/fuel consumption
- Excess weigh

Enhances guest experience

Builds loyalty

Offers real time rewards through customer involvement options:
Pre order - Opt out - Select

LEsS WASTE + LESS WEIGHT
Infinite green pointS generation

Infinite Green points for

Pre order

business class menu

economy appetiser and main

amenities in customer determined configurations

Opt out

of checked baggage

linen refresh and housekeeping services

hotel amenity packs

Select

sustainably-sourced dishes

packaging made of renewable materials

recycled materials

Sustainable impact strategy

Potential one year goals from Infinite Green Points sustainability drive:

Pre ordering in business and economy

guest receive their preferred main choices

Opting out of amenities and replacing amenity components from 100% loading to 30% loading

Opting out of checked baggage or less checked bags driving down fuel costs and CO2 emissions

Offer of "opting out" of linen

refresh and housekeeping services reduces daily water consumption by 143 litres per guest room

Opting out of hotel amenity

and stationery packs results in up to 268 less waste per guest room

Opting for minimised packaging

and FairTrade products drives down waste and sustains ethical labour practices

Selecting from sustainable menus

reduces waste and CO2 emissions

EXPERIENCE + LOYALTY
= HAPPY CUSTOMERS
Happy Customer Goal

Builds brand appeal
NPS +5 points increase
Customer loyalty

Infinite Green Points empower

customers to set their own sustainability agendas

Involvement in actional real-time sustainability

lowers anxieties around resource consumption

Empowers Staff to

provide personalised customer attention

work more efficiently with pre-selected options

promote sustainability initiatives

NOW IS THE TIME TO ACT

“Both companies and consumers need to join this initiative.”

“Actionable real-time sustainability.”

“Because our planet cannot wait.”

Target